Celebrating 50 Years of James Bond Films

Global James Bond Day is being celebrated today to mark 50 years since the world première of Dr.No which introduced author Ian Fleming’s suave, sophisticated secret agent to people. The franchise went on to produce best-selling Agent 007 films and making legends of of actors (source).

Credits

“My name is Bond … James Bond!”

Remember the infamous phrase? How we all looked for ways to rhyme it with our names, but of course it never did. Always been excited about 007 classics from back in the day before I even figured it all out. Talk of being influenced by the right people. Now, I’m a Bond girl so to say.

The 22 previous James Bond films have seen six actors play the title character (from  Sean Connery in the first official film Dr. No in 1962, who played 7 sequels before passing the baton to the  5 others who have played the role after him. And from the look of things, they have achieved paralleled success if not more: George LazenbyRoger Moore, Timothy Dalton, Pierce Brosnan and finally Daniel Craig,  who stars in the most anticipated movie of the year ‘SKYFALL 007’  to premier later this month.

Also ten different car brands piloted by the MI6 spy. But one facet that has remained since the beginning of the franchise is Mr. Bond’s signature drink: a vodka martini, “shaken, not stirred.” But for the 23rd installment, Skyfall, Bond will sip on a less potent potable. He’ll be drinking a Heineken (source). I know the Heineken guys now have every reason to brag, and there goes your punch line to Malt guys. I know it’s been a back and forth battle…lol

Advertising Age that Britain’s best known secret agent is going to change the habits of a lifetime and drink beer in the new Bond film, Skyfall. Heineken has struck a deal for a Bond campaign. There will be a new Heineken ad tied to the Bond film and Bond will reportedly be shown drinking Heineken in at least one scene in the movie itself (source).

James Bond ditches vodka martinis for Heineken
I know you’re wondering, now that Skyfall 007 is premiering, when does it happen in our neck of the woods after that breathtaking trailer? Well, the premier here in Nairobi is on 25th October 2012 at the IMAX theatre. That’s for the chosen few but at least the movie is finally out yeah! See you the following week at the cinemas.
Just that am not a beer person, otherwise I would have joined the Heineken bandwagon and be one of the cool kid on the block.  On that note, they should come up with a yummier version of it. Don’t miss out on the film though! You never miss out on 007 films, that’s a sin *serious face*.
Forgot to ask, for a friend though. Are they serving free Heineken at the theaters?
Signing Off ~~~ *Kawi*
  • I hate it when a story is changed to suit the whims of commercial interests. To me James Bond will always be a vodka martini guy, never a heineken

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  • guayo

    Terrible – I hate the heineken concept. It is just not true. The 50’s always had liquor. I believe Heineken made a mistake.

    • I feel you on that, I think it was over hyped it. But talk of a company sucking out all they could from the classic in terms of marketing. Still vouching for a vodka martini, “shaken, not stirred. That’s if there’s ever going to be another 007.